Agromousquetaires passes its meat in Halopack cardboard packaging

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Feb 9, 2021, 3:51 PM

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31 references of meat and offal sold by Intermarché and Netto are now packaged in skin packaging on Halopack cardboard. A major change that required 18 months of development between Agromousquetaires and its French supplier ASV Packaging.

The partial substitution of plastic by cardboard is becoming a very concrete reality in the meat departments of Intermarché and Netto. For the moment 40 points of sale, but from the month of April the entire store base will indeed offer meat references in skin trays on Halopack cardboard. Developed by Agromousquetaires in partnership with ASV Packaging, the exclusive manufacturer of these Dutch packaging in France, these trays leave no doubt as to their composition since they largely highlight: "75% cardboard", in green on a kraft background . An argument for the moment exhibited on 31 references: 15 references of pieces of beef, 4 of marinated beef, 2 of marinated pork and 10 references of offal. “In the longer term, this packaging could be developed for other references in the butcher's department,” already warns Agromousquetaires. The two companies worked together for 18 months to co-construct this new packaging and test it at SVA Jean Rozé and at the Intermarché and Netto points of sale. The FSC-labeled cardboard contains 70% recycled material.

“Agromousquetaires wishes to put its know-how and its industrial tool at the service of research into increasingly responsible packaging. With this new project, our agrifood group is demonstrating its full capacity to innovate in order to respond to the environmental challenges of the moment ”, affirms Jean-Baptiste Saria, president of Agromousquetaires. "The brand is committed to achieving 100% recyclable, reusable or home compostable packaging by the end of 2025 », Adds Vincent Bronsard, president of Intermarché and Netto.


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By Food Process

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food industry packaging agromousquetaires cardboard packaging

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