Caroline Péchery: "Thanks to the Eco-Score, manufacturers will be able to assess the environmental impact of their products"
Feb 9, 2021, 4:34 PM
A brand new scoring system was introduced last January: the Eco-Score. The result of collaborative work between several independent players, it measures the environmental impact of a product. A tool for understanding for consumers, for improvement for manufacturers.
Caroline Péchery, co-founder of ScanUp, who participated in the creation of Eco-Score, agreed to answer myCfia.com questions!
Caroline, first of all, present ScanUp…
ScanUp is a free mobile application that we launched in 2017 with the aim of informing consumers about the nutritional quality of their food products, and developing the offer on the market by working with manufacturers to improve their recipes. . Then we focused on the environment, which is, and rightly so, a growing concern for consumers.
So that's why the Eco-Score was launched?
Absolutely. We launched the Eco-Score on January 7, 2021 with a group of independent players *. The objective is twofold: to inform consumers about the environmental impact of products, and to make them an evaluation and improvement tool for those involved in the agrifood industry.
The Eco-Score is a rating system ranging from A (for products with low environmental impact) to E (for products with high environmental impact).
It can be applied to a finished product distributed in supermarkets or to a recipe.
The methodology is free, open and free. Each brand can thus calculate its Eco-Score and commit to the program alongside us. We can also assist them in calculating this indicator if necessary.
Manufacturers who wish can use the Eco-Score to inform their customers and display it on the packaging of their products or digitally on their website, for example. La Fourche, a member of the Eco-Score collective, has also displayed it on the packaging of its own-brand products and on its digital assortment on its e-commerce platform.
For our part, we calculate and display the Eco-Score on the ScanUp application for all the food products in our database. We now have more than 200,000 products evaluated and hope to reach 450,000 products in the coming months.
We can thus position an offer within its competitive universe to identify optimization levers. We carry out this type of mapping to promote the eco-design of products.
Explain the methodology and how the Eco-Score is calculated ...
The Eco-Score scoring base is based on the Life Cycle Analysis of the product: LCA. These data come from the Agribalyse database produced by ADEME. They assess the environmental impacts of 2,500 product categories, taking into account production, transport, manufacturing and packaging.
The LCA makes it possible to establish a score out of 100 points.
To complete the LCA, the Eco-Score methodology then provides for the integration of additional qualitative data to enable products to be discriminated within the same category.
These data are reflected in a bonus / penalty system and concern the production method, the origin of raw materials, the environmental policy of the producing country, the recyclability of packaging and the presence of ingredients relating to endangered species.
Finally, the letter going from A to E corresponds to the score out of 100 points weighted with the bonuses and penalties of the additional data.
In recent years, the effort of the IAA for healthier products already seems concrete ...
That's right. Brands have made a lot of efforts, for several years now, to improve the nutritional quality of their products, simplify their recipes and improve their packaging. Some go faster than others, but every step in this direction is positive.
The key is to be able to measure your efforts. In this, the indicators are very interesting.
For the nutritional quality we have the Nutri-Score, for the ingredients we have the degree of transformation, and now for the environment we have the Eco-Score!
Although most brands are already aware of these issues and are actively working on this subject, until then there was no tool to show it.
Thanks to the Eco-Score, manufacturers will be able to assess the environmental impact of their products and find levers for improvement to make them more virtuous if necessary.
We are really in a constructive and collaborative approach with the food industry. We support them so that their products and innovations meet new expectations through our co-creation process with consumers and our competitive product mappings.
It is a work of continuous improvement that we welcome and support, in the interest of all stakeholders, and in particular consumers.
* The Eco-Score is the result of collaborative work between 10 independent players: ScanUp, Eco2 Initiatives, Etiquettable, Yuka, Open Food Facts, Frigo Magic, La Fourche, Marmiton, Food Chéri and Seazon.
Related tagseco-score ScanUp agrifood environment nutri-score